Thursday, June 21, 2012

It's a great time to be alive




I once tried to sell an advertiser the idea, "It's a great time to be alive."
They didn't buy it.  They said, “It’s not really a great time to be alive.”
Is that glass half empty or what?  
The iPad, the iPhone, movie theatres with high back seats and cups holders, Whole Foods when we want to be the 1%, and Trader Joe’s for the rest of the time. Funky sunglasses.
HBO, ESPN, and, damn, I love those TV chefs who use their cleavage more than their cleavers.
And that’s just in the ‘what’s in it for me’ category.  To say nothing of heart transplants, online college courses and electric cars that drive themselves and can see out the back.  I remember when only teachers had eyes in the back of their heads.
I've always believed you have to think half full for things to become half full. So let me try and sell it to you, dear reader.
Dear more and more comfortable, better-for-your feet walking shoes reader.
Dear flying around the world, enjoying other worlds reader.
Dear 'been there, done that' reader.
Dear lower cholesterol reader.
Dear 325 channels cable watcher reader. 
Dear "Bill Gates really doesn’t have it much better than you do" reader. 
Dear "I figure to live longer than my parents and their parents" reader. 
Dear he and she who shops online and emails anyone, at anytime, from anywhere reader.
Dear if the air conditioning breaks I’ll go over to Starbucks until it’s fixed reader. 
Dear I wonder what Sally from fourth grade is up to?  I think I’ll go on Facebook and find out reader.
Dear tweeter reader who simply has to tell the world what you're making for dinner. 
Dear I’ll shoot 3,540 of my closest, personal friends a picture from my vacation villa. I'm sure they're interested reader.
Yes, dear friends and readers, this is the golden age of living well and the golden age of narcissism.  I guess that’s the price you pay. 
All-in-all, it's a great time to be alive. 
And if a safe doesn’t fall on my head, statistics show, I’ll be able to stick around for a lot more.  



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